While you're walking down a busy sidewalk to an early meeting when your
smartphone dings. A message pops up, noting you haven't stopped for your usual
egg sandwich and latte. A mobile app tells you the nearest Dun-kin' Donuts is three blocks over. Another app brings a coupon for breakfast at a McDonald's around the corner. You decide. With a few taps, you order, specify a pick-up time and pay, never breaking stride.
That evening at your favorite burger chain, you approach a counter-mounted iPad to order. The system recognizes you from identity data radiating from the phone in your pocket and automatically displays only the foods you like. A smiling avatar on the screen welcomes you. Having checked your purchase history and the store's inventory, she makes an offer. "You're due for a reward," she says.
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